How SAP worked with Farming Ahead to activate a webcast and ABM lead generation campaign

SAP wanted to build engagement and pipeline opportunities from the Poultry and Livestock industry sector across APAC by promoting their software solutions that can improve supply chain processes from farm to plate.

Using their industry experts, they partnered with Farming Ahead who moderated an APAC focused live webcast to discuss how digital transformation can benefit Livestock, fisheries, and poultry supply chains.

We spoke with SAP industry leads to share editorial knowledge and provided the opening session for the webcast. In addition, each session was moderated by a member of our editorial team with an interactive Q&A included at the end.

Farming Ahead promoted the webcast across multiple platforms to a target account list of approx. 200 companies by segmenting their first party data and undertaking a targeted marketing program. This helped generate registrations before the event that SAP could then nurture and forward to their partners. An API was established so that registrations fed directly into SAP internal CRM.

The webcast was hosted on the Farming Ahead website with editorial content and was available on-demand for a period of three months.